Wednesday / Begin Here
Begin Here
A ninety-minute conversation. A few honest questions. A relationship built on trust, from the first day.
Opening
How Wednesday starts
Every engagement at Wednesday begins the same way. A conversation. A few honest questions. Time to understand what you've built, what you're facing, and what you'd like the next chapter to look like.
It's a three-phase assessment, and it's our gift. No pitch. No deck. No deliverable. No obligation, on either side.
The assessment is how we decide whether we're the right firm for your business — and how you decide whether we're the right firm for you. Some of the owners we meet through this process become clients. Some don't. Either outcome is fine. What we won't do is start an engagement before both sides know it's right.
Assessment
The three phases of the assessment
Phase One — The 90-minute conversation
We talk. In person, if the geography allows. By phone or video, if it doesn't.
No agenda beyond understanding your business the way it lives in your head — what you built, how it runs, what's working, what's keeping you up at night, and what you'd like the next chapter to look like. Nic and Patrick are both on the call, so you get both lenses from the first minute.
We've found that ninety minutes is about right. Shorter and we're not getting below the surface. Longer and we're asking more than an initial meeting should ask of you. By the end, we'll both have a good sense of whether the conversation continues.
Phase Two — The customized intake
After the conversation, we send you a tailored intake — questions about your business, your operation, your team, and your own thinking about what comes next. Not a generic questionnaire. An instrument shaped by what we heard in our conversation.
Some of the questions are practical. Some are personal. A few are the kind of honest questions that benefit from being answered alone, in a quiet hour, without anyone looking over your shoulder.
You take as much time as you need. Most owners finish it in a week or two. Some sit with it longer.
Phase Three — The follow-up
Once the intake comes back, we read it carefully and come back to you with what we found — what we see, what we think the work would look like, what a Wednesday engagement would cost and deliver, and whether we think we're the right firm for the job.
If yes, we propose a scope and a start date. If no, we tell you that directly and, where we can, recommend another firm or path that fits better. We'd rather turn down an engagement than do one that doesn't fit.
Confidentiality
On confidentiality
Everything shared in the assessment — and everything shared in an engagement, if it becomes one — stays between us. We don't discuss your business with anyone outside the engagement without your permission. We don't name clients publicly without permission. Discretion is part of how the firm operates, not something you have to ask for.
The form
Begin the conversation.
A short note. A few questions to tell us who you are and what's on your mind. When we have it, one of us will reach out personally to schedule the ninety minutes.
Or just call
The alternative path
Some owners would rather pick up the phone than fill out a form. That's fine. Call or email directly:
307-763-0404next@wednesday.now
You'll reach Nic or Patrick, not an intake coordinator. The conversation starts the same way either route.
One more thing
The owners Wednesday is built to serve have usually been thinking about this conversation for a long time before they initiate it. Months. Sometimes a year or two. If that's you — if you've been turning something over in your head and you're finally ready to say some of it out loud — we're ready to listen.
Ninety minutes changes everything.